Sending bulk messages is one of the best ways you can use WhatsApp Business for marketing. Do you know how?
June 2, 2020
- Por: Nahuel Gomez
min de leitura
Bulk messages save time, optimize resource use, and are a great tool for business-customer interaction. How do they work?
From the beginning of WhatsApp, one of the most-used features has been the ability to send bulk messages. They allow businesses to find out what people who interact with them want, to distribute information, or publicize promotions that can help build customer loyalty.
But…how do they work?
It’s possible to send mass messages using the free version of WhatsApp we can all download. We can do this using distribution lists.
Distribution lists allow you to contact multiple recipients at the same time without creating a group or copying and pasting the same text over and over again.
It’s just like an email distribution list.
They are useful, but WhatsApp restricts how businesses send mass messages and has gotten very strict about people and companies who send spam.
If a company doesn’t do it the right way, such as an official integration, they run the risk of having their numbers blocked by WhatsApp. And of losing leads and clients, of course.
Zenvia Conversion developed a feature called “Broadcast Messages” that will allow you to send up to 500 messages with official approval from WhatsApp and no risk of being considered spam.
What are WhatsApp bulk messages?
WhatsApp bulk messages are a very effective method businesses uses to contact leads and build customer loyalty. Bulk message campaigns can include videos and images, as well as the ability to express their message with an unlimited number of characters.
With the lists in the free download version of WhatsApp, you can only send 256 messages a day. Plus, only contacts who have your number saved will receive the messages.
The advantage of Mass WhatsApp marketing
Sending bulk WhatsApp messages is a major optimization of time and resources: creating one message is much faster than 50 or 60.
It reduces the margin of error. It’s normal to get messages with typos and spelling or grammar mistakes when each one is written separately.
What’s the easy way to send mass WhatsApp messages?
Because we are official partners with WhatsApp, at Zenvia Conversion, we understand how useful it is for businesses to be able to send broadcast messages using WhatsApp, while still complying with all the application’s policies.
We have also solved a few of the limitations of those distribution lists that you get with the free version. With Zenvia Conversion, your messages reach their destination even if the recipient doesn’t have your contact information saved. You can also send your message to almost twice as many people every day.
After you have chosen the multiple recipients for your company’s WhatsApp message, the next step is to click the megaphone icon. It’s the first one in the line of five icons in the upper right, as you can see in the image below:
When you click the megaphone, a window will open where you have the option to choose which WhatsApp line to use for your mass mailing. After you have selected the number, click “next.”
In this step, you’ll need to choose the template you want to use to contact your clients, then keep going. The whole process is pretty simple and intuitive.
Now it’s time to work on the template and set up the WhatsApp bulk mailing to send to multiple recipients.
I say set up, because as you can see in the image above, it needs more information. It says “1 field without fallback” This is so that if the name of the recipient isn’t available, you can choose another option. Something like “there” or “how are you?”, could work.
If I click send, the bulk WhatsApp sender will send the message to all the selected recipients. Rather than addressing them by name, I’m building trust another way, through my tone, in this case.
You could also have started with the “Contact’s first name.” This can be erased or edited, as desired.
And voila! Your message has been sent.
Do you want to send thousands of WhatsApp messages at once?