E-commerce for WhatsApp: How to respond to a flood of messages?
We all want to get an instant response to our questions when we’re buying something. Learn how to handle even a flood of messages without sacrificing response times.Read More
Learn how to set up Click-to-WhatsApp campaigns and connect your brand with millions of users.
Learn to setup click campaigns for WhatsApp Business and connect your brand to millions of users.
Some of the benefits you get when you use WhatsApp Business include:
You can sell on WhatsApp business by creating directed ads on the platform. You’ll want to create Click-to-WhatsApp ads.
These are similar to another type of advertising available on Facebook called Click-to-Messenger.
Conversational ads on Facebook are one of the best tools you can use to combine with the automation available on the platform.
These ads are different from more traditional ads because they don’t take the user to a landing page or a tedious form, but rather they open a conversation directly with the user.
Combine this tool with a chatbot to capture and redirect leads to the appropriate department and level up your conversions like never before.
Zenvia Conversion offers to configure your WhatsApp Business account to make your processes more agile, along with the integration of a chatbot to keep your conversations going even outside business hours. You can respond to more people with less effort.
With this tool you can use the Facebook ads platform to allow people to contact you through WhatsApp. Some things to keep in mind when using this type of advertising:
Before configuring your Click-to-WhatsApp campaigns you should first define the marketing objective they offer the marketing manager. These objectives are divided into three groups, according to where the clients are in the marketing funnel:
Here you can choose an objective like Brand Awareness or reach as an objective.
Brand Awareness will be useful if you need more people to be aware that your brand exists and to keep it present in the minds of your users/clients.
Reach objectives will help you simply reach more people.
For the consideration stage, WhatsApp offers a wide variety of objectives. You can base your campaign on a traffic goal, engagement, app installation, video plays, lead generation, or messages.
The messages goal is the easiest on the WhatsApp platform, since it simply requires users to strike up a conversation with your business.
If you have a technology product such as an app, you’ll get more benefit from the app installation or engagement objectives.
This will center the campaign on finding the people who are most likely to yield a conversion. To fo this you have three available objectives: Conversions, sales catalogue, or store visits.
You should choose one of these objectives before getting to work configuring your WhatsApp campaign.
From the ads manager, go to the “Create ads” tool and choose your objective.
Steps for ads with Brand Awareness, interaction, or video playback objectives:
Independent of the ads you publish on Facebook, we recommend you ad customized buttons on your pages and web site so your communication channel has more visibility and accessibility.
Sign up with Zenvia Conversion to integrate all your communication channels in a single location and add a chatbot to help your sales, customer service, and marketing teams.
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