Evolve the way your company communicates with its customers. RCS (Rich Communication Services) is the evolution of traditional SMS. Deliver rich, secure, and conversational messages directly in the native Android app.
Discover the various features that RCS offers to enhance communication and customer experience.
More Security
Have a verified profile in an exclusive window with the official Google verification badge.
Multimedia Features
Send photos, videos, GIFs, action buttons, and integrate your communication with Google apps.
Reading Metrics
Get detailed reports with read confirmations and interaction data for valuable insights.
Explore sending options, from secure notifications to complete conversational experiences
Impact that transforms
Credit availability and billing.
Order tracking and cart recovery.
Campaign promotion, discount coupons, and offers.
Tracking and status of order shipping and delivery.
Sending 2nd copies of invoices and bills.
Product satisfaction evaluation and surveys.
Sending menus, product catalogs, among others.
Travel, boarding passes, and tickets.
Fill out the form and a Zenvia specialist will contact you to understand your needs and propose the best solution.
RCS (Rich Communication Services) is the native evolution of SMS. Unlike WhatsApp, it does not require users to install an app, as it works directly within Android’s default messaging app (Google Messages). Compared to SMS, it delivers a richer experience with images, videos, carousels, and buttons, while also displaying your company’s name and logo, providing much greater credibility.
RCS is native to the Android ecosystem. However, the ecosystem is expanding to support the Universal Profile, increasing global compatibility. If the recipient has a device that does not yet support the technology or is without internet access, Zenvia uses Smart Fallback, automatically delivering the content via SMS to ensure your message is received.
Unlike SMS, where messages are received from unknown numbers (shortcodes), RCS Business requires brand validation. When you contract the service through Zenvia, your company goes through a verification process with Google. This ensures your messages are delivered with a verification badge (checkmark), logo, and official name, eliminating fraud risks and increasing customer trust.
RCS offers far greater creative freedom than SMS. While SMS is limited to 160 characters, RCS allows text messages of up to 5,000 characters. It also supports high-resolution media files such as images, audio, videos, and PDFs, enabling the sharing of documents and complete product showcases.
Yes. RCS provides advanced metrics that are not available in traditional SMS. You can track delivery confirmations, read receipts, and interactions with buttons. These insights make it possible to measure real campaign engagement and run A/B tests with much greater accuracy.
Yes. Zenvia RCS can be used both for simple notifications through the no-code platform and for complex conversational journeys via API. You can integrate chatbots to automate customer service, send invoices, complete sales, and provide 24/7 support with suggested replies and quick-action buttons.
RCS uses a data connection to send rich messages. If the user is offline at the time of delivery, Zenvia’s technology detects the failure and automatically triggers RCS Basic or traditional SMS (Fallback), ensuring that critical information is delivered, even in simplified text format.
Yes. As an official and verified channel, RCS follows strict privacy and security guidelines promoted by Google and Zenvia. Communication is protected and, as a permission-based (opt-in) channel, it complies with data protection best practices and respects consumer preferences.
