It is common for companies to have a fragmented data ecosystem. Customer information becomes isolated in different systems such as ERPs, CRMs, payment platforms, and others, which prevents marketing, sales, and support teams from operating with the necessary precision and context. Without a complete and synchronized view, the true potential of each customer interaction remains untapped.
Data integration is the key to unlocking this potential for personalizing the customer experience. By connecting your systems and centralizing information in a hyper-connected solution, your data ceases to be an isolated asset and transforms into a competitive advantage.
The result is a 360º view of the customer and an integrated ecosystem that drives end-to-end performance and ensures your company can sell more and serve better.
Centralized Data
Integrate data from your systems (ERPs, CRMs) and gain a 360º view of your customer’s journey.
Intelligent Automation
Create advanced segments and triggers from the data and keep your campaigns updated in real-time.
Hyperpersonalization
Use behavioral data to create personalized journeys using AI and boost your conversion rates.
Agile Decisions
Make strategic decisions with actionable insights and more complete, intuitive, and robust reports.
Zenvia Customer Cloud: solução hiperconectada que integra seus dados com CDP nativo para uma visão 360º dos clientes e personalização da experiência.
At Zenvia, your company connects data, channels, and artificial intelligence to deliver unique experiences at every touchpoint.
We have over 20 native connectors ready to use, which you can integrate without the need for a dedicated technical team. Ideal for visualizing results and gaining efficiency more quickly.
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If the operation requires more complex integrations, with non-native systems and connectors, we offer open and flexible APIs, as well as a team of franchisees who can assist in the implementation process.
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Practical examples where we connect data and turn challenges into opportunities.
Converting new visitors into customers and re-engaging old customers who haven’t purchased in a while are constant challenges for e-commerce growth.
The system identifies new users without purchases and customers at risk of churn.
A Specialist Agent automatically sends a coupon via WhatsApp to each segment.
New customers get a first purchase coupon, and inactives get a return offer.
First purchase rate increases significantly.
Creates a strong first contact and shows old customers that they are valued.
Re-engages customers who could be lost, increasing LTV (Lifetime Value).
Manually answering each question in the ‘Questions and Answers’ section of Mercado Livre is slow, consumes team time, and can lead to lost sales to more agile competitors.
New questions in listings are captured automatically.
A chatbot trained with your catalog and products and FAQ responds quickly.
The AI’s response is published on Mercado Livre, addressing the customer’s question in real-time.
Reduces response time from hours to seconds.
The AI integrated with your catalog ensures consistency and accuracy in information.
Quickly clarifying doubts breaks objections and speeds up the purchasing decision.
An e-commerce store has an extensive customer base but lacks a clear communication strategy. Identifying which customers are most valuable is essential for optimizing marketing campaigns.
Zenvia Customer Cloud processes data from Bling and classifies customers by Recency, Frequency, and Value.
Customers are categorized as Champions, Loyal, or At Risk.
Activate the ‘Best Customers Agent’ for loyalty campaigns via WhatsApp, SMS, or Email.
Targeted campaigns drastically increase response rates
Personalized offers for high-value customers generate more revenue.
Specific and automated programs for loyal customers strengthen the brand.
A company faced a common challenge: a high volume of inactive customers in the database and difficulty efficiently segmenting audiences for reactivation campaigns. The manual process was time-consuming, labor-intensive, and did not deliver the expected results.
Integrated customer base allowing the use of behavioral history.
Creation of personalized reactivation campaigns via SMS and WhatsApp.
Customers receive content according to their profile, generating more impact.
Through personalized reactivation campaigns.
Customers began to interact more with the brand.
Leveraging the existing base with reduced acquisition costs.
A sales team spends a lot of time and resources on manual contacts with hundreds of leads, resulting in low productivity and high non-response rates.
Create an automatic contact sequence (SMS → Voice → WhatsApp) for new leads in Pipedrive.
Use quick replies on WhatsApp for the lead to qualify, filtering promising contacts.
Zenvia Customer Cloud updates the deal status in Pipedrive, moves the card, or creates a task.
Optimizes investment by initiating contact through cheaper channels like SMS.
Salespeople focus only on qualified leads.
Quick contact and task automation significantly increase the closing rate.
975
people
reached
5x
return on investment (ROI)
3.5%
of the month’s total revenue in a single campaign
“For a store of our size, managing data efficiently was difficult and made personalized actions unfeasible. With the combination of Olist and Zenvia Customer Cloud, we were able to do everything quickly, easily, and with results above expectations.”
João Pedro Santoro
Managing Partner at Be Fancy
Connected integrations: 
Everything your company needs to improve results and delight customers.
Data Integration is not a new product, but an evolution of our solution. It is Zenvia Customer Cloud's ability to natively connect to your management systems (ERPs, CRMs, e-commerce, etc.) to centralize information, create a 360º customer view, and automate intelligent journeys.
It solves the problem of scattered, disconnected, and underutilized customer data. This directly improves:
No. Data integration, through our native CDP, is a core capability of Zenvia Customer Cloud. Platform clients are invited to connect their systems from the onboarding process to extract maximum value from the solution.
A CDP (Customer Data Platform) is a platform that centralizes your customers' data from multiple sources. Zenvia's key difference is that our CDP is native, meaning it is already part of the same AI and service solution. Instead of hiring and integrating two different companies (one for data and another for service), Zenvia delivers everything unified, ensuring more agility, lower costs, and smarter operations.
The process is flexible and designed for different levels of maturity.
For Zenvia Customer Cloud Native Integrations: We have native connectors that work "plug-and-play", requiring little or no technical configuration.
For other systems: We offer robust open APIs with complete documentation for more customized integrations, always with support from our specialists and partners.
The integration enhances all stages of the customer relationship, allowing smarter and automated actions. For example:
To Attract Customers: Segment your customer base using behavioral data, like Recency, Frequency, and Value (RFV), to create more accurate and personalized attraction campaigns;
To Sell More: Make product catalogs and prices always up-to-date during service, enabling sellers and bots to give relevant recommendations to increase average ticket and optimize conversion;
To Serve Better: Give your chatbots and AI agents real-time access to customer history, such as delivery status and recent purchases, to provide faster, more effective, and contextual support;
To Retain Customers: Create automated nurturing journeys, such as welcome messages, satisfaction surveys, and repurchase incentives, strengthening relationships continuously and at scale.
Yes. Our open APIs are designed to be flexible and connect to any system your company uses, including legacy or specialized systems. Our team of specialists and our partner network are prepared to assist with custom integration projects.
Value can be seen quickly. For example, when connecting your e-commerce, an abandoned cart recovery journey can be activated and start generating sales within hours. Automation of manual tasks also immediately improves team efficiency.
Direct benefits include:
Our main differentiation is delivering a complete and unified solution. While the market usually offers separate solutions (one company for CDP and another for service channels), Zenvia combines, in a single platform:
Yes. Security is a top priority. Zenvia holds ISO 27001 certification, one of the strictest in the world for information security, and fully complies with LGPD (General Data Protection Law), ensuring governance and transparency in data management.
We offer a comprehensive support ecosystem, which includes:
