How to Create Story Highlights for your Business on Instagram

Instagram story highlights are an indispensable tool for sales on Instagram. Learn how to make the most of them.

What are story highlights on Instagram? Read this article to learn how to make important content more attractive, functional, and accessible.

Stories have become a key piece of the work of digital marketing that businesses do in Instagram.

However, often the content in stories is too good to only stay posted for 24 hours.

That’s why, when they are used well, story highlights can really benefit a brand.

After all, they save important stories and are located in an important position on an Instagram profile.

It’s important not to forget that Instagram is indispensable for any company’s sales campaigns.

So use this article to learn as much as possible about this feature and attract even more clients.

Highlight a story on your sales Instagram

Story highlights on Instagram are a sort of box of stories. Story highlights are important content that you want to save.

And this can be very good, because stories disappear after 24 hours. For example, you can group stories into categories, making your profile more organized and appealing.

In fact, they are just below the Instagram bio, clearly highlighted, as the name indicates.

Of course, it is much more likely that the client continues viewing your page if they like what is available in your story highlights.

Convert Instagram story highlights into sales

Maybe you’ve already realized how important it is to make strategic choices about which stories you add to your Instagram story highlights.

Information about your brand, products, and customer testimonials are great examples for getting the attention of new followers.

Story highlights can only be created from posted stories. That is to say, each image or video you want to save there must already have been published to your profile.

How to post story highlights to your sales Instagram

There are two ways to create a story highlight on Instagram. First, you can save a story that has been posted for less than 24 hours, even if it is still active.

However, you can also save old stories. Either way, you must create the highlight on the first use.

Active stories

To create a highlight from a story that is still available on the profile, first open the post.

Next, click Highlight on the lower part of the screen.

Assign a name for the highlight “folder” and click Add. The new highlight will be created and displayed just under the biography on your Instagram.

Old stories

To save an old story, the story must already be in your archived content. You can check that your story is archived by following these steps:

  • Open your profile and select the clock icon in the list at the upper right corner of the screen to open the Archive screen.
  • Click the three dots in the upper right corner, then tap settings.
  • Ensure that the Save to archive option is selected.

Now open the story you want to highlight and select the Highlight option. You can also click on the three dots in the upper right corner  to select.

You can select more than one story to highlight, and you can also use Instagram’s suggested story highlights.

Covers for Instagram story highlights

Ideal covers for Instagram story highlights should be visually attractive, which means they should be appealing.

The goal is also to make the user interested in learning more about your content based on that first glance.

First of all, you should know that covers should be 1080×1920, just like stories,

Based on Instagram’s features, here are a few tips for creating the ideal cover:

  • Choose colors,  fonts, and images that represent your brand’s visual identity
  • Select an attractive image or icon that relates to the highlight topic
  • Center the image or icon so that it doesn’t get cut off
  • Save the image to the gallery in your phone
  • Then click the Highlights icon and choose a story to highlight
  • Tap Next, then Edit cover, and select the image from the options in your camera roll
  • Finally, click finish

Even once the highlight is created you can always add a new cover.

Click and hold the highlight, click on Edit cover, and choose the image you want, just as you would when creating a new one.

Highlight your star product on Instagram

Create highlights with your products, menus, and service. In other words, offer the consumer a catalog, or even something more like a store window.

This way, visitors will see what your business has to offer right when they open your profile.

But the most important thing is to dedicate a highlight window to the products or services that are most important for your business.

For example, highlight your best-selling products or services, the most searched for, or products that are on sale.

Don’t just show off products, you can also highlight raffles and promotions. In fact, it’s a great idea to put them there, because they can get lost on the feed.

This guarantees that your whole audience will have access to instructions and details.

In addition, you can post testimonials and comments  from clients about your products and services.

You can also post clips and videos of positive reviews that will give your business much more credibility.

Story highlight covers for sellers on Instagram

Make the most of highlight to disseminate important information about your business, such as:

  • Address
  • Service days and times
  • Methods of contact
  • Photos of the storefront, staff, and facilities

The most emphasized highlights can also show behind the scenes information and even act as FAQs.

Instagram story highlights: sell clothes and more!

Highlights are  key elements for selling products such as clothing, jewelry, furniture, decor, home appliances, and makeup.

That’s why it’s essential to create highlights that show how to use products, combinations, and full scripts.

For services companies, it is the ideal place to post, for example, before and after shots.

It can also be worthwhile to show behind the scenes examples of how your staff perform the service.

You can also use highlights to  publicize your partnerships, if you have any.

After all, there is nothing better to attract the followers of associated influencers.

Instagram highlights: sales everyday

Because story highlights are pinned to your business profile, they are key for a policy of daily sales.

Part of this is because it tends to increase contacts and searches, which is pretty great, isn’t it?

Escrito por

Nahuel Gomez