Digital Transformation and Marketing for Franchises: Fundamental Steps
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Selling on Instagram is essential. Here we present tips for successful sales on the app.
min de leitura
In this article you’ll learn more about the advantages of learning to sell via Instagram.
We don’t have to look far ahead. The number of active users on Instagram will reach more than 188 million in Latin America.
But did you know that most users on Instagram follow at least one business? In other words, people aren’t there just to follow friends, family, and celebrities.
On top of that, almost all the users use Instagram to search for products and services. That means that neglecting to sell on Instagram would mean ignoring that clients spend a lot of time on the app, seeing your competitors as well.
Instagram is one of the preferred social networks for Latin Americans. Plus, you only need a cell phone and internet connection to promote your business.
Here are a few key tips for learning to sell via Instagram:
The biggest businesses in the world have a profile on Instagram:
Plus, you can connect a Facebook page to widen the reach of your business.
Instagram is now not just a place to share photos. The platform is a powerful tool, whether for selling products or providing services.
Businesses that have a profile on the app add value to their brands. However, selling via Instagram is much more than having a profile.
That’s why we’ve listed these 12 excellent tips for learning how to start selling more on Instagram.
Any Digital Marketing strategy for Instagram depends on this knowledge. Understanding the pain and desires of your potential clients propels content creation and reduces objections to buying.
The commercial profile provides a series of features that personal accounts don’t offer.
Features like the ability to create ads, see performance reports, and add links in stories, are essential for a business.
The information about your business has just 150 characters to attract someone’s attention. Since the bio is the introduction for your profile, it’s important to have a short, attractive sentence that describes the brand.
On top of that, it can contain hashtags related to your niche, emojis, and symbols, if needed, and a single link is allowed.
For this, it’s interesting to create a LinkTree to contain multiple links that ar relevant to your business.
This way, your followers can learn about your brand’s other channels.
When a store is created, the store icon will automatically appear on your profile.
Additionally, you can enable buying mode, show off your products, add tags with prices, and sell on the app.
The Store function on Instagram requires a commercial profile, a catalog of products on Facebook, or an ecommerce site.
If you don’t have an ecommerce or product catalog, you must open a account in the Business Administrator.
That will allow you to create your catalog and users will be able to see your products. And they can click and see commercial information such as name, description, and price.
Describe the products with as much information as you can. For example, demonstrate what they’re used for, what problems they solve, what they are made of, and how they can be used.
A good product description is vital for making users feel more secure about making the purchase.
Plus, it reduces the incidence of returns or exchanges.
Instagram users are used to high-quality images and videos.
However, the application itself allows you to use filters and edit, to guarantee more attractive material.
People select posts that visually attract the most attention.
Therefore, in order for them to click on your product, first they must be attracted by your images.
The majority of people on Instagram are on the app for photos and videos and don’t want to read long blocks of text, so a short paragraph or single sentence is usually enough.
Try to end with a CTA, a call to action for the user.
Stories can contain photos and videos, and they are visible for 24 hours. It’s a great option for showing behind the scenes of a business or for advertising sales.
Using storytelling techniques and interaction stickers is recommended to create engagement with the audience, such as sketches and questions.
The ideal size for Stories varies from 1 to 7 frames at a time.
Advantages of Stories for a digital marketing strategy:
Instagram allows you to sell using Reels, which are short 30-second videos with advanced, dynamic editing effects.
Followers can click on tags for the products to buy them or save them for the future.
IGTV now allows videos of 1 to 60 minutes in length. You can take advantage of this feature to:
Lives are livestream videos that can be very dynamic and contain relevant content.
Lives can include participation from interviewees, artists, and testimonials, and even useful content or quality entertainment.
Tips for making a good live on Instagram:
Investing in ads allows you to reach the right people for your business.
So try out the segmentation resources to reach the appropriate audience and attract new clients.
Your store can have a complete payment system through a payment intermediary like PayPal.
That way you can receive and generate bills and issue quotes for credit cards.
You can also create a payment link and use it in your Instagram store to make payments online.
Now you can have a CRM for Instagram! This is fantastic news for businesses that invest in selling via social media.
Zenvia Conversion is implementing a system similar to the one that they already have for WhatsApp, but this time with Instagram Direct.
