But did you know that most users on Instagram follow at least one business? In other words, people aren’t there just to follow friends, family, and celebrities.
On top of that, almost all the users use Instagram to search for products and services. That means that neglecting to sell on Instagram would mean ignoring that clients spend a lot of time on the app, seeing your competitors as well.
Why sell via Instagram
Instagram is one of the preferred social networks for Latin Americans. Plus, you only need a cell phone and internet connection to promote your business.
Here are a few key tips for learning to sell via Instagram:
The biggest businesses in the world have a profile on Instagram:
It’s possible to make sales even without investing in ads
Creating a commercial account on Instagram costs nothing, and you can convert your personal account to a business account directly from the settings tab. We explain how here.
The application provides access to statistics about your followers
Plus, you can connect a Facebook page to widen the reach of your business.
How to start selling on Instagram
Instagram is now not just a place to share photos. The platform is a powerful tool, whether for selling products or providing services.
Businesses that have a profile on the app add value to their brands. However, selling via Instagram is much more than having a profile.
That’s why we’ve listed these 12 excellent tips for learning how to start selling more on Instagram.
1.Know your audience
Any Digital Marketing strategy for Instagram depends on this knowledge. Understanding the pain and desires of your potential clients propels content creation and reduces objections to buying.
2. Have a business profile to sell on Instagram
The commercial profile provides a series of features that personal accounts don’t offer.
Features like the ability to create ads, see performance reports, and add links in stories, are essential for a business.
3. Be thoughtful about the description in your biography
The information about your business has just 150 characters to attract someone’s attention. Since the bio is the introduction for your profile, it’s important to have a short, attractive sentence that describes the brand.
On top of that, it can contain hashtags related to your niche, emojis, and symbols, if needed, and a single link is allowed.
For this, it’s interesting to create a LinkTree to contain multiple links that ar relevant to your business.
This way, your followers can learn about your brand’s other channels.
4. Start selling via Instagram by configuring your store
When a store is created, the store icon will automatically appear on your profile.
Additionally, you can enable buying mode, show off your products, add tags with prices, and sell on the app.
The Store function on Instagram requires a commercial profile, a catalog of products on Facebook, or an ecommerce site.
If you don’t have an ecommerce or product catalog, you must open a account in the Business Administrator.
That will allow you to create your catalog and users will be able to see your products. And they can click and see commercial information such as name, description, and price.
5. Create a good page with product details
Describe the products with as much information as you can. For example, demonstrate what they’re used for, what problems they solve, what they are made of, and how they can be used.
A good product description is vital for making users feel more secure about making the purchase.
Plus, it reduces the incidence of returns or exchanges.
6. Good photos and videos make selling on Instagram easy
Instagram users are used to high-quality images and videos.
However, the application itself allows you to use filters and edit, to guarantee more attractive material.
People select posts that visually attract the most attention.
Therefore, in order for them to click on your product, first they must be attracted by your images.
7. Captions are also important
The majority of people on Instagram are on the app for photos and videos and don’t want to read long blocks of text, so a short paragraph or single sentence is usually enough.
Try to end with a CTA, a call to action for the user.
8. Stories are vital for those who want to sell more via Instagram
Stories can contain photos and videos, and they are visible for 24 hours. It’s a great option for showing behind the scenes of a business or for advertising sales.
Using storytelling techniques and interaction stickers is recommended to create engagement with the audience, such as sketches and questions.
The ideal size for Stories varies from 1 to 7 frames at a time.
Advantages of Stories for a digital marketing strategy:
They are available in the upper part of the feed in the app
They allow you to track interactions such as views, profile visit, responses, and number of times shared.
They strengthen the relationship between the public and your business.
They are 100% delivered to the public and are not influenced by the app’s algorithms.
9. Make short videos on Reels and long ones on IGTV
Instagram allows you to sell using Reels, which are short 30-second videos with advanced, dynamic editing effects.
Followers can click on tags for the products to buy them or save them for the future.
IGTV now allows videos of 1 to 60 minutes in length. You can take advantage of this feature to:
Introduce your business
Resolve client questions
Explain how your products are purchased and deliverdd
Make videos with partners
Excite your clients’ interest
Give tips on how to use your products
10. Lives are very helpful to selling via Instagram
Lives are livestream videos that can be very dynamic and contain relevant content.
Lives can include participation from interviewees, artists, and testimonials, and even useful content or quality entertainment.
Tips for making a good live on Instagram:
Prepare a script
Pay attention to the quality of the video and audio