Learn about the pros and cons of integrating WhatsApp with the Hubspot CRM, as well as how to choose the best option for your business.
June 9, 2020
- Por: Nahuel Gomez
min de leitura
In this article, we’ll tell you a little more about how to integrate WhatsApp with Hubspot. The pros, cons, uses and benefits.
On one side: the messaging app with the most users on the planet. On the other: one of the major CRMs. We’re talking about WhatsApp and Hubspot, whose integration can provide several key benefits for your company’s marketing and sales. This is despite the the fact that it isn’t an official integration, which as we’ll see can have some consequences.
To form the integration, your company needs two things:
a WhatsApp or WhatsApp Business (recommended) account
to have a Hubspot account
Why connect WhatsApp to Hubspot CRM?
WhatHub is the name that the integration of WhatsApp and Hubspot has been given by its creator, Leadsruptive. It allows you to channel your business conversations and client management into one single platform: the CRM.
What WhatHub does is allow you to see information about your WhatsApp contacts and do Hubspot tasks without leaving the WhatsApp user interface.
It also allows your company to send 1:1 messages to any Hubspot contact and record all conversations your agents have with their contacts on the timeline.
The benefit of integrating Hubspot CRM with WhatsApp
The benefits to your business from the integration of WhatsApp and Hubspot are several. Here are a few of them:
1:1 messages from Hubspot
See a contact’s conversation history on a timeline in Hubspot
Send text, photos, video, and links, receive and record all incoming messages
Create and host message templates
Use WhatsApp messages as triggers for Hubspot workflows
Manage all your sales conversations within Hubspot
Some problems with integrating WhatsApp and Hubspot (and their consequences)
As paradoxical as it may seem, one of the main problems with Hubspot is the number of features it has. It can make the learning curve very steep for the application.
This can make the integration of WhatsApp and Hubspot complicated, but it can also mean there are extra features that aren’t aligned with your company’s needs.
Although the possibilities of Hubspot can be attractive for any company, integrating WhatsApp with this CRM may not be an ideal fit for all companies.
It’s important to have a clear idea of what you’re looking for to avoid getting overwhelmed by all the possibilities, then choose the integration that best fits your company’s needs.
The Sirena integration with WhatsApp Business allows you to record all the conversations your business has via WhatsApp, allowing you to monitor and improve them.
Plus, you can add notes, reminders, and schedule appointments to organize and scale your sales processes. All this makes it easier to bring in customers, build customer loyalty, and improve your relationship with leads.
On top of that, there are two very marked differences between WhatHub and the Sirena integration with WhatsApp Business:
What does it mean to have an unofficial integration with WhatsApp? You run the risk of having your account temporarily suspended for your business, or being banned permanently.
Because the largest WhatsApp plan allows you to send up to 2000 messages per month, the Sirena WhatsApp Business integration allows your company to send bulk messages, up to 500 a day from the same account.
What exactly can you do with WhatHub (how Hubspot integrates with WhatsApp)
View and edit an existing Hubspot contact through the WhatsApp web interface. WhatsApp searches your Hubspot CRM and if it finds a contact that matches your WhatsApp conversation, it will show this information on the right side panel. You can view and edit the name of the contact, their email, life cycle stage, status, owner, company, offers, and tickets.
Record relevant business conversations in Hubspot. It adds a contact synchronization property that allow you to define which contacts have their conversations automatically recorded on the timeline.
Save relevant messages manually as notes or tickets. You can save WhatsApp messages both manually and automatically in Hubspot. This is useful when you want to create a ticket or note based on a specific string of messages. You can save the note under the contact, company, or sales.
Create new contacts and/or link existing ones. If WhatHub doesn’t find a contact, that means they either aren’t in the CRM or that they are missing their phone number. Using the “Create / Link in Hubspot” button, you can add the contact without leaving WhatsApp. If the contact already exists, the phone number will be updated.
Send WhatsApp messages from Hubspot and use templates
You can save time by using message templates. You can edit templates and send them from the WhatsApp web Hubspot UI, including relevant information such as the contact name, company, etc.
Costs of the Hubspot – WhatsApp integration
WhatHub offers three different plans: Basic, Starter, and Professional. In addition to the price, they are different in a couple of ways.
The Basic plan costs $12 a month, the Starter $30, and the Professional $48.
Among the differences, the major ones to note are the number of messages you can send per month (500, 1500, and 2000, respectively), and the number of users each plan allows: 1, 5, and 20+.
You have to add the cost of the CRM to the WhatHub total cost, as to do the integration you will need Hubspot, which offers three different plans:
Starter, at $50 per month
Professional, at $500
Enterprise, at $1200
The total cost of WhatHub is the price of the plan you choose for the CRM plus the cost of the integration of WhatsApp and Hubspot.
When you sign up with Sirena, your company will automatically have the WhatsApp integration. Sirena offers two plans:
Basic, for $99 a month
Pro, for $299
Although the possibilities and features of WhatHub are both numerous and complex, the Sirena integration is ideal for companies looking to establish a better one on one relationship with their leads and clients.
With this integration, your company will be able to organize your conversations, improve follow-through, ensure better wording, and make sure that your agents’ sales tactics are aligned with your company values.
Your clients will also see the benefits: you can create a simple buying experience for the, without the need to contact you on three or four different phone lines throughout the process, preventing them from being exhausted by the process of researching or buying.