All about WhatsApp Business: how it works and how to use it in your business

Discover the main pillars and tips of customer service and how to apply the best practices within your business!

You may have already heard that WhatsApp Business is revolutionizing the market. If not, no problem, we’ll explain it in detail, so you’re ready to implement it in your business, increasing your profitability.

WhatsApp Business is a tool created by WhatsApp and developed specifically for companies, enabling customer service and the ability to send important notifications quickly and effectively.

Launched in 2018, the app has seen huge success. Through it, entrepreneurs have the possibility to separate their personal and corporate accounts, plus gain access to several other features, which we will highlight in this post.

So read on to learn all about how WhatsApp Business works!

In this article, you will learn:

  1. How WhatsApp Business works
  2. How to migrate from a personal WhatsApp to WhatsApp Business
  3. How to use WhatsApp Business with a landline
  4. How to use WhatsApp Business features to market your company!
  5. Why your business needs to use WhatsApp Business

pesquisa76% of respondents to an Opinion Box survey stated that they communicate with companies through WhatsApp and 52% buy products and services through the app.

How WhatsApp Business works

If you want to know what WhatsApp Business is for and why it’s worth having a business account, we’ll explain below.

If you have a company, whether large, medium or small, you should know the importance of maintaining a solid presence on WhatsApp, especially when it comes to customer relationships.

With the WhatsApp Business API, you will be able to reach your customers more efficiently and assertively, as it is possible to have multiple attendants, create chatbots and carry out integrations and automations approved by WhatsApp Inc..

In addition, users will know that they are dealing with a business account and you will be able to provide them with useful information about your business directly from your profile, such as location, industry, description, website and email.

Another great feature of the tool is the ability to set automatic messages – there are countless possibilities, the only limit is your creativity!

A good option is to set up an away message when you are unable to respond – so users will know when they can expect a response. Another suggestion is to create a welcome message, which will create a customer’s first impression of your company.

How to migrate from a personal WhatsApp to WhatsApp Business

First of all, it is important to understand that it is possible to use both WhatsApp Messenger and WhatsApp Business on the same device. However, each account must be linked to a different phone number as it is not possible to have more than one account with the same number.

If you have a cell phone that can take two SIM cards, you can use each application linked to a different SIM card. However, if you only have one SIM card in your device, you need to choose one of the versions.

A common concern for many is how to switch from a standard account to a Business one without losing all previous data, contacts and conversations.

The platform allows you to migrate all your conversations from one account to the other in 7 steps:

  1. Download the WhatsApp Business app on Android or iOS
  2. Open the application
  3. Tap agree and continue
  4. Allow the app to access your contacts, photos and files
  5. Enter and verify your business phone number
  6. Accept to transfer the phone number to WhatsApp Business
  7. Click continue and enter the code you receive

After following these steps, the application will start to restore your message backup, which usually takes just a few minutes. And that’s it! You can now enjoy the benefits of the new account without losing any of your important data.

It is important to remember that, before migrating to the new account, you must backup all your messages and files on Google Drive, so you will be able to transfer your data. Also keep in mind that once completed, your chat history cannot be transferred back to WhatsApp Messenger.

How to use WhatsApp Business with a landline

A handy feature for many companies is the possibility to use a landline phone to create an account for the tool.

As mentioned above, it is not possible to use WhatsApp Business and WhatsApp Messenger with a single mobile number. However, by creating your WhatsApp Business account with a landline, it is possible to use both applications on the same device.

To create a WhatsApp business account using your landline, follow the same seven steps described in the previous section, but with one difference: when verifying your number (step 5) choose verification by call, not by SMS.

Remember that after signing up for WhatsApp Business, it will not be possible to change your company’s name. So it is worth taking extra care during the sign up process.

How to use WhatsApp Business features to market your company!

A handy feature for many companies is the possibility to use a landline phone to create an account for the tool.

As mentioned above, it is not possible to use WhatsApp Business and WhatsApp Messenger with a single mobile number. However, by creating your WhatsApp Business account with a landline, it is possible to use both applications on the same device.

To create a WhatsApp business account using your landline, follow the same seven steps described in the previous section, but with one difference: when verifying your number (step 5) choose verification by call, not by SMS.

Remember that after signing up for WhatsApp Business, it will not be possible to change your company’s name. So it is worth taking extra care during the sign up process.

How to use WhatsApp Business features to market your company!

Now that you know how WhatsApp Business works and what its functions are, it’s time to learn how to use WhatsApp marketing techniques to capture and engage customers.

Increase engagement with your customer base by sending informative notifications

Send your customers useful information where they want it. For example, if you work with e-commerce, update your customers on the status of their orders through automated messages on WhatsApp Business.

This increases your credibility and your customers will know that they can count on your business to keep them up-to-date with important information.

Gain credibility by answering questions and providing your customers with real-time support

WhatsApp Business works on two or more devices, so with the help of ZENVIA, you can efficiently create a communication channel with your customers through an integrated service, providing control, conversation history and an unlimited number of attendants.

Your customer will be able to choose between being assisted by notification, support or chatbot. So their question can be answered or their problem solved in a very short time, leading to trust for whenever they need help.

Be there for your customers 24 hours a day

There is an increasing demand for companies to be available 24 hours a day, seven days a week, to serve and assist consumers. And with the WhatsApp Business API you can achieve this!

Build conversation flows through broadcast lists, chatbots and autoresponders, plus make use of artificial intelligence to make your customers happy and satisfied.

If you want to delve deeper into the subject, we have prepared two articles with all of the essential information you need: Sales via WhatsApp and WhatsApp Customer Service! Count on ZENVIA, an official platform provider, to explore the full potential of the WhatsApp Business API.

Why your business needs to use WhatsApp Business

Nowadays, the market is increasingly competitive, with businesses of all sizes and sectors tirelessly working to sell more and sell better.

The customer needs to be at the center of an organization, especially when it comes to sales performance. It’s no use just selling and not serving the customer when they need it.

Sales is a relationship to be built, and the final decision is always the customer’s. Therefore, companies looking to differentiate themselves in the market need to organize strong strategies for service and communication.

Cosnider the following situation: you need to buy a certain product, so you contact the store via WhatsApp, but don’t receive an answer or only receive one a few days later.

The response delay will surely lead you to look for the product in another store that responds faster. In fact, this is what happens to customers who are not served when they need it.

Research shows that 61% of customers say that good service is more important than the price or quality of products.

Consumers stop buying from companies that provide them with poor service, leading them to competitors with faster and more efficient service. The market is increasingly competitive and your company needs to stand out in order to sell more.

For this reason, providing personalized and professional service on WhatsApp Business is a great option for companies looking to build close and lasting relationships with their customers.

With ZENVIA’s customer service solutions, it is possible to do this in just a few steps: organize all WhatsApp conversations on a single platform, with access for multiple operators, segmenting your service by sector, and providing automated messages and management reports.

Raise your company’s communication game by generating sales through fast and effective customer service. Learn more about our solutions. Don’t fall behind the competition, get to know our service solutions better and invest in communication with your customers.

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